Posted on June 21, 2011
New Name Reflects Growing Success Of RFID Technology Solutions Company
St. John’s, NL (June 20, 2011) IDBLUE® Consulting Services (ICS) announced today the completion of its brand name change to Radient360TM. The name change reflects the company’s proven track record helping clients in the Oil & Gas and Aerospace & Defence industries adopt RFID (Radio Frequency Identification) solutions through a complete 360° approach for implementation: from requirements gathering, training and support through to deployment.
“We are very excited about the introduction of our new company name. As a corporate entity, IDBLUE has been successful for over a decade operating with two distinct lines of business: IDBLUE, our RFID product company, and ICS, our RFID consulting company. We believe the name „Radient360‟ more closely reflects our consulting company‟s core strength of creating value for clients by providing 360- degree operational visibility and will allow us to better represent our business as we continue to bring the future of a digital oil field into today‟s reality,” said Jeff Brown, Executive Vice President. “While our company name and branding has changed, our customers and partners can be assured that we will continue to deliver the same reliable technology, service, and support that they‟ve known us for over the years.”
Emphasizing the strength and focus of Radient360’s solutions and capabilities, the company has unveiled a new, progressive corporate logo that serves as the company’s brand identity and will be used throughout the company. In addition to the new logo and associated brand materials, Radient360 has also launched its new web site at www.radient360.com. Additional information about the company, its solutions, services, and industries served, as well as industry briefs and case studies, is available on the new corporate web site.
The Radient360 brand will be officially launched the week of June 20th during the NOIA Annual Conference and the Atlantic Canada Petroleum Show, the premier event for East Coast Oil and Gas.
About Radient360:
Radient360TM is a leading provider of in-field inspection, maintenance and auditing solutions for the Oil and Gas and Aerospace industries using RFID (Radio Frequency Identification) technology. Radient360’s mobile solutions allow clients to quickly and accurately locate assets, perform standardized maintenance and inspection processes and then push reports in real-time via their handheld devices. The benefit to clients is immediate: 100% data accuracy, 100% asset visibility, and real-time reporting that allows for reactive as well as predictive management of operationally critical infrastructure.
With a proven track record of performance, Radient360TM helps clients adopt its solutions with a complete 360° approach to implementation: from requirements gathering, training and support through to deployment, Radient360TM ensure clients achieve the desired ROI for their investment. As a complete RFID solution provider, Radient360TM offers RFID hardware and software system design, software development and system integration providing comprehensive enterprise solutions to improve client’s complex and dynamic business processing, security and administrative requirements. For more information, please visit www.radient360.com
About IDBLUE:
IDBLUE is a leading provider of ultra-mobile HF and UHF RFID (Radio Frequency Identification) Bluetooth® readers for the smartphone and tablet market. IDBLUE’s product line is designed to add value to any organizations mobility infrastructure by offering low cost, high performance, scalable RFID readers. With adoption in Healthcare, Retail, Utilities, Aerospace, Oil and Gas, and many other industries, our benefit to our customers is simple – increased return on mobility. For more information, please visit www.idblue.com
About SPARK Marketing:
SPARK is an award-winning full-service marketing company located in St. John’s, NL and Halifax, NS. SPARK is comprised of the region’s best marketers who have come together because they recognize an opportunity for a different kind of agency; one that fully understands both offline and online marketing, one who fully understands how to marry strategy with creativity and technology, and one who fully understands their clients. SPARK develops fresh, relevant, and imaginative work that stimulates action and delivers results. There’s a red line painted at the entrance to our building. A reminder everyday to all of us who enter to cross the line, push the boundaries and never settle. We invite you to step over the line with us. www.sparkmarketing.ca