University of Alabama
In 2011, the University of Alabama Athletics Department successfully launched a Crimson Tide rewards program for fans who show their support for the Tide! The program is based on attendance at UA athletic events, with points being awarded at each designated event. Rewards are earned for 10, 20, 40 and 50 points and the prizes include T-shirts, hats and iPod shuffles in addition to the grand prize. Fans can earn Crimson Points by scanning their rewards card at all ticketed events which includes men’s & women’s basketball, gymnastics, tennis, swimming, track & field, softball and baseball. In addition, fans can go to CrimsonRewards.com to see their point totals, which athletic events they can attend to earn points and to learn more about the program.